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Kong.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy dog supplies, is Kong.com named? This is the answer from our latest monthly measurement, November 2026.

#45

of 119 stores measured

1/35

buying questions where AI names it; the category median is 1

0

questions where AI recommends it outright

#19

the month before

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Kong.com

See the full ranking for Dog supplies

What AI says about Kong.com

“Check Direct-to-Consumer (DTC) Sites: If you use a specific brand (e.g., JustFoodForDogs, The Farmer's Dog, or Kong), buying directly from the manufacturer’s own website often yields higher stock availability than third-party distributors.”

Gemini, asked: Where can I buy dog supplies online in America and be sure they always have items in stock?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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