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Grimm’s in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy educational toys, is Grimm’s named? This is the answer from our latest monthly measurement, October 2026.

#18

of 50 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Grimm’s

#16	Montessori-n-Such	2/35
#17	The Montessori Room	2/35
#18	Grimm’s	1/35
#19	Oompa	8/35
#20	Odin Parker	7/35

See the full ranking for Educational toys

What AI says about Grimm’s

“Brand websites, especially for higher-end or subscription-style products: - Lovevery - Melissa & Doug - Hape - PlanToys - Grimm’s - Tender Leaf Toys”

ChatGPT, asked: where do most American parents buy educational wooden toys online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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