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MindWare in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy educational toys, is MindWare named? This is the answer from our latest monthly measurement, October 2026.

#24

of 50 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around MindWare

#22	Nova Natural	3/35
#23	A Toy Garden	2/35
#24	MindWare	2/35
#25	Piccalio	2/35
#26	Sprout Kids	2/35

See the full ranking for Educational toys

What AI says about MindWare

“Other reputable US options include Learning Resources, MindWare, and KiwiCo (subscription kits).”

ChatGPT, asked: which US webshop is known for selling good quality educational toys?

“Why they are famous: MindWare markets itself as "Brainy Toys for Kids of All Ages." They specialize in products that teach spatial thinking, strategy, and problem-solving through play.”

Gemini, asked: which US webshop is known for selling good quality educational toys?

“Why it’s great: MindWare was founded by educators and is the parent company/owner of KEVA Planks—widely considered the gold standard for elementary structural engineering and physics.”

Gemini, asked: which US online store is best for parents who want to buy wooden STEM toys for elementary school kids?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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