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Micro Center in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy electronics, is Micro Center named? This is the answer from our latest monthly measurement, October 2026.

of 60 stores measured

22/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Micro Center

#1	B&H Photo Video	28/35
#2	Micro Center	22/35
#3	Newegg	20/35
#4	AT&T	4/35

See the full ranking for Electronics

What AI says about Micro Center

In the 33 answers that name Micro Center, AI mentions: sustainable (2x), wide range (1x), fast delivery (1x), trusted (1x).

“Micro Center, Great for PC parts, gaming PCs, monitors, and DIY builds, especially if you can pick up locally.”

ChatGPT, asked: where is the best place to buy electronics online in the US?

“Best for PC Builders & Gamers: Micro Center & Newegg”

Gemini, asked: where is the best place to buy electronics online in the US?

“Micro Center, Excellent for computer components and tech deals, especially if you can visit a physical store.”

ChatGPT, asked: which American website should I use to buy gadgets online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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