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Newark in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy electronics, is Newark named? This is the answer from our latest monthly measurement, October 2026.

#11

of 60 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Newark

#9	Sam's Club	5/35
#10	DigiKey	2/35
#11	Newark	2/35
#12	SparkFun	2/35
#13	Acer Recertified	1/35

See the full ranking for Electronics

What AI says about Newark

In the 3 answers that name Newark, AI mentions: premium (1x), trusted (1x).

“Good US options depend on the category: - Photo, video, broadcast, production: B&H Photo Video, Adorama, AbelCine, Samy’s Camera - Pro audio, studio, live sound, instruments: Sweetwater, Vintage King, Full Compass, Guitar Center...”

ChatGPT, asked: where do professionals buy high-end electronics online in the US?

“Newark (an Avnet company): Massive engineering catalog, especially strong in industrial electronics, IoT, and testing gear.”

Gemini, asked: where do professionals buy high-end electronics online in the US?

“Newark / element14, Components, test equipment, Raspberry Pi/Arduino, and industrial electronics.”

ChatGPT, asked: are there any specialized US online stores for electronics besides the usual big names?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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