#8
of 30 stores measured
The index › the United States › Hair care › Ulta
Ulta in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy hair care, is Ulta named? This is the answer from our latest monthly measurement, November 2026.
5/35
buying questions where AI names it; the category median is 2
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Ulta
See the full ranking for Hair careWhat AI says about Ulta
In the 6 answers that name Ulta, AI mentions: low prices (1x), premium (1x).
“Ulta.com and Target.com also offer “in stock” filters, but may still show unavailable items on product pages.”
ChatGPT, asked: which US website always has hair care products in stock instead of showing out-of-stock items?
“Watch for sale periods: Black Friday, Prime Day, Target Circle Week, Ulta’s 21 Days of Beauty, and back-to-school promotions.”
ChatGPT, asked: where can I buy hair care products online in America without spending a lot of money?
“If you buy your budget hair care through Ulta, you earn points that convert into literal cash off future purchases.”
Gemini, asked: where can I buy hair care products online in America without spending a lot of money?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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