#20
of 67 stores measured
The index › the United States › Home decor › Michaels
Michaels in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy home decor, is Michaels named? This is the answer from our latest monthly measurement, November 2026.
3/35
buying questions where AI names it; the category median is 2
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Michaels
See the full ranking for Home decorWhat AI says about Michaels
In the 4 answers that name Michaels, AI mentions: low prices (2x).
“The Best for Budget-Friendly Frames: Michaels”
Gemini, asked: which American website has a good reputation for selling picture frames and wall hangings?
“Fastest "To Your Door" (Hours, not Days): Target or Michaels via Instacart/Shipt If you need it immediately without leaving the house, you can have a personal shopper bring it from a local store to your doorstep:”
Gemini, asked: where can I order wall art online in the US and get it delivered within two days?
“| | Frames—especially during sales | Michaels, Target, Walmart, IKEA | Michaels frequently runs deep frame promotions or coupons; IKEA is hard to beat for basic frames; Target is good for more stylish affordable options.”
ChatGPT, asked: where can I get the best deals on home accessories like candles and frames online in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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