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Ten Thousand Villages in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy home decor, is Ten Thousand Villages named? This is the answer from our latest monthly measurement, October 2026.

#22

of 41 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Ten Thousand Villages

#20	Nickey Kehoe	1/35
#21	P.F. Candle Co.	1/35
#22	Ten Thousand Villages	1/35
#23	Voluspa	1/35

See the full ranking for Home decor

What AI says about Ten Thousand Villages

“Ten Thousand Villages, Handmade fair-trade items from artisans around the world.”

ChatGPT, asked: where can I shop online for home decor and accessories without going to a big box store?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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