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Aurate New York in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy jewelry, is Aurate New York named? This is the answer from our latest monthly measurement, October 2026.

#26

of 74 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Aurate New York

#24	Twist Online	1/35
#25	Bony Levy	3/35
#26	Aurate New York	2/35
#27	Kinn Studio	2/35
#28	Monica Vinader	2/35

See the full ranking for Jewelry

What AI says about Aurate New York

“Runner-up: Aurate New York (great for classic, minimalist 14k and 18k gold basics without middleman markups).”

Gemini, asked: which American website is the best for buying fine jewelry

“Aurate New York (Based in New York, NY)”

Gemini, asked: what is a reputable American online store for buying gold earrings

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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