Brilliant Earth in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy jewelry, is Brilliant Earth named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Brilliant Earth
| #2 | Blue Nile | 25/35 |
| #3 | Jared | 6/35 |
| #4 | Brilliant Earth | 17/35 |
| #5 | Zales | 7/35 |
| #6 | Whiteflash | 6/35 |
See the full ranking for Jewelry
What AI says about Brilliant Earth
In the 22 answers that name Brilliant Earth, AI mentions: low prices (2x), trusted (2x), wide range (1x), service and advice (1x).
“Brilliant Earth: A leader in ethically sourced and lab-created diamonds, as well as recycled precious metals.”
Gemini, asked: where is the best place to buy jewelry online in the US
“[Brilliant Earth](https://brilliantearth.com): Known for ethically sourced diamonds and gemstones.”
Gemini, asked: where should I shop online if I want to buy a necklace in the United States
“Brilliant Earth, Best if ethical sourcing, recycled metals, and lab-grown diamonds are priorities.”
ChatGPT, asked: which American website is the best for buying fine jewelry
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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