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David Yurman in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy jewelry, is David Yurman named? This is the answer from our latest monthly measurement, October 2026.

#13

of 74 stores measured

5/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around David Yurman

#11	Angara	2/35
#12	Frank Darling	2/35
#13	David Yurman	5/35
#14	Ferkos Fine Jewelry	5/35
#15	Local Eclectic	4/35

See the full ranking for Jewelry

What AI says about David Yurman

In the 5 answers that name David Yurman, AI mentions: low prices (1x).

“David Yurman, Best for recognizable designer gold, silver, and gemstone jewelry rather than loose-diamond value.”

ChatGPT, asked: which American website is the best for buying fine jewelry

“They vet all their brands thoroughly, carrying everything from budget sterling silver brands like Madewell up to luxury designers like Bony Levy and David Yurman.”

Gemini, asked: where can I buy a silver bracelet online from a trustworthy American store

“Brands available: David Yurman, Bony Levy, Monica Vinader, Gorjana, and fine diamonds.”

Gemini, asked: where can I buy jewelry online in the US and get it delivered within two days

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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