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WAWAK in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy knitting and fabrics, is WAWAK named? This is the answer from our latest monthly measurement, October 2026.

#15

of 40 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around WAWAK

#13	WeCrochet	2/35
#14	Emma One Sock	2/35
#15	WAWAK	2/35
#16	Blackbird Fabrics	1/35
#17	Sewing Parts Online	1/35

See the full ranking for Knitting and fabrics

What AI says about WAWAK

“Best for notions, tools, and machine supplies - WAWAK, One of the best places for sewing notions: thread, zippers, elastics, interfacing, needles, scissors, measuring tools, and tailoring supplies.”

ChatGPT, asked: where should I shop online for fabric and sewing materials in the US?

“Wawak is an industry-standard supply house open to the public.”

Gemini, asked: where should I shop online for fabric and sewing materials in the US?

“Fabric, stabilizer, and sewing notions - [WAWAK](https://www.wawak.com/), Excellent for stabilizers, interfacing, needles, scissors, bobbins, thread, and bulk sewing supplies.”

ChatGPT, asked: where can I buy embroidery supplies online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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