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Beautylish in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy makeup, is Beautylish named? This is the answer from our latest monthly measurement, October 2026.

of 43 stores measured

13/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Beautylish

#1	Camera Ready Cosmetics	7/35
#2	Beautylish	13/35
#3	Shop Miss A	7/35
#4	Ulta	8/35

See the full ranking for Makeup

What AI says about Beautylish

In the 19 answers that name Beautylish, AI mentions: service and advice (5x), low prices (2x), specialist (2x), premium (2x), trusted (1x).

“Why Sephora is a strong default choice: - Huge selection across prestige, indie, and clean-beauty brands - Good shade-range availability and product reviews - Samples, mini sizes, sets, and frequent rewards/promotions - Straightforward...”

ChatGPT, asked: Where is the best place to buy makeup online in the US?

“Best for Pro Artists & Indie Brands: Beautylish”

Gemini, asked: Where is the best place to buy makeup online in the US?

“[Beautylish](https://www.beautylish.com)”

Gemini, asked: Where can I shop for full face makeup online in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.