#1
of 33 stores measured
The index › the United States › Makeup › Target
Target in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy makeup, is Target named? This is the answer from our latest monthly measurement, November 2026.
25/35
buying questions where AI names it; the category median is 3
12
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Target
See the full ranking for MakeupWhat AI says about Target
In the 46 answers that name Target, AI mentions: low prices (21x), trusted (4x), fast delivery (3x), premium (1x), specialist (1x).
“Why Sephora is a strong default choice: - Huge selection across prestige, indie, and clean-beauty brands - Good shade-range availability and product reviews - Samples, mini sizes, sets, and frequent rewards/promotions - Straightforward...”
ChatGPT, asked: Where is the best place to buy makeup online in the US?
“Best for Drugstore/Affordable Makeup: Target”
Gemini, asked: Where is the best place to buy makeup online in the US?
“…sephora.com - Target, good for affordable drugstore beauty and convenient shipping/pickup.”
ChatGPT, asked: Which American website should I use to buy beauty products online?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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