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Carhartt WIP in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy men's clothing, is Carhartt WIP named? This is the answer from our latest monthly measurement, October 2026.

of 52 stores measured

5/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Carhartt WIP

#4	Buck Mason	8/35
#5	taylorstitch.com	8/35
#6	Carhartt WIP	5/35
#7	Carhartt	5/35
#8	Brooks Brothers	5/35

See the full ranking for Men's clothing

What AI says about Carhartt WIP

“[Carhartt](https://www.carhartt.com) (or Carhartt WIP for street-leaning fits)”

Gemini, asked: Which US webshop is good for buying men's clothing?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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