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Duluth Trading Co. in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy men's clothing, is Duluth Trading Co. named? This is the answer from our latest monthly measurement, November 2026.

#9

of 46 stores measured

3/35

buying questions where AI names it; the category median is 0

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Duluth Trading Co.

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What AI says about Duluth Trading Co.

“Duluth Trading Co., Durable workwear and casual clothing; stores are especially convenient for returns.”

ChatGPT, asked: Where in the US can I buy men's clothes online and return them easily if they don't fit?

“The Modern Workwear: Dickies (or Duluth Trading Co.)”

Gemini, asked: What US webshop always has men's clothing in stock and doesn't sell out quickly?

“Duluth Trading Co., https://www.duluthtrading.com Known for rugged pants, “Fire Hose” canvas gear, longtail shirts, underwear, and cold-/wet-weather work clothing.”

ChatGPT, asked: Where can I shop for men's workwear online in the US that is meant for tradespeople or construction workers?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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