#6
of 46 stores measured
The index › the United States › Men's clothing › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy men's clothing, is REI named? This is the answer from our latest monthly measurement, November 2026.
5/35
buying questions where AI names it; the category median is 0
2
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Men's clothingWhat AI says about REI
In the 6 answers that name REI, AI mentions: trusted (2x), quality (2x), low prices (1x), premium (1x), service and advice (1x).
“Why it stands out: - Strong mix of affordable, midrange, and designer brands - Good filters, sizing information, and customer reviews - Generally easy returns and reliable customer service - Covers almost everything: basics, workwear,...”
ChatGPT, asked: Where is the best place to buy men's clothing online in the US?
“For the best overall balance of quality, returns, and selection, I’d start with REI.”
ChatGPT, asked: Where is a good American website to buy men's winter jackets?
“They carry the best selection of top performance brands like Patagonia, The North Face, Arc'teryx, and Columbia, as well as their own reliable REI Co-op brand.”
Gemini, asked: Where is a good American website to buy men's winter jackets?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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