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TJ Maxx in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy men's clothing, is TJ Maxx named? This is the answer from our latest monthly measurement, November 2026.

#16

of 46 stores measured

3/35

buying questions where AI names it; the category median is 0

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around TJ Maxx

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What AI says about TJ Maxx

“Off-price/discount retailers: TJ Maxx, Marshalls, Ross, Nordstrom Rack - Fashion-focused sites: ASOS, Uniqlo, Zara, H&M, Bonobos - Resale marketplaces: eBay, Poshmark, Grailed, StockX, ThredUp So if you mean the broadest answer: Amazon...”

ChatGPT, asked: Where do most American guys shop for clothes online?

“| | Brand-name clothing for less | Sierra, Nordstrom Rack, Marshalls/TJ Maxx online, Amazon outlet/deals | Good for shoes, outerwear, athletic wear, and recognizable brands.”

ChatGPT, asked: Where is the cheapest place to buy men's clothing online in the US?

“Why: Owned by the TJX Companies (TJ Maxx/Marshalls), Sierra is essentially the off-price outlet for outdoor gear.”

Gemini, asked: Which American webshop has the best deals on men's winter coats?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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