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Whole Foods in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy natural cosmetics, is Whole Foods named? This is the answer from our latest monthly measurement, November 2026.

#5

of 27 stores measured

3/35

buying questions where AI names it; the category median is 1

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Whole Foods

See the full ranking for Natural cosmetics

What AI says about Whole Foods

In the 4 answers that name Whole Foods, AI mentions: premium (1x), trusted (1x).

“Speed: Same-day or 1-day delivery for Prime members; 2-hour delivery via Amazon Whole Foods in eligible zip codes.”

Gemini, asked: which American webshop delivers natural cosmetics the fastest?

“Whole Foods Market via Amazon / Instacart, Best if you need something today.”

ChatGPT, asked: where can I buy organic skincare online in the US and get it delivered quickly?

“Whole Foods Market (via Amazon Prime or Instacart):”

Gemini, asked: where can I buy organic skincare online in the US and get it delivered quickly?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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