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Enwild in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy outdoor and camping, is Enwild named? This is the answer from our latest monthly measurement, October 2026.

#10

of 44 stores measured

3/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Enwild

#8	Moosejaw	9/35
#9	CampSaver	6/35
#10	Enwild	3/35
#11	Bass Pro Shops	1/35
#12	Frontgate	1/35

See the full ranking for Outdoor and camping

What AI says about Enwild

“Enwild, enwild.com Particularly good for lightweight backpacking, water treatment, shelters, stoves, and knowledgeable product selection.”

ChatGPT, asked: where can I buy backpacking gear online in America?

“Hidden Gem for Rapid Fulfillment: Enwild”

Gemini, asked: what US website ships backpacking gear the quickest?

“…garagegrowngear.com - Enwild, Colorado-based specialty retailer with backpacking, camping, climbing, and outdoor gear.”

ChatGPT, asked: are there any smaller American online stores for hiking gear besides the giant marketplaces?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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