KRILLO

The index › the United States › Outdoor and camping › NRS

NRS in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy outdoor and camping, is NRS named? This is the answer from our latest monthly measurement, November 2026.

#24

of 58 stores measured

1/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around NRS

#22Frontgate1/35 #23Mountain Laurel Designs1/35
#24NRS1/35
#25Running Warehouse1/35 #26Target6/35
See the full ranking for Outdoor and camping

What AI says about NRS

In the 1 answer that name NRS, AI mentions: trusted (1x).

“For accessories—PFDs, paddles, dry bags, bilge pumps, roof racks, clothing—NRS, REI, and West Marine are particularly safe choices.”

ChatGPT, asked: where can I shop online for kayaking equipment and know I'm getting a legit store?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

Follow this rank

Get an email when NRS moves up or down in the next measurement. Free, one click to stop.

Is this your store?

See the buying questions where AI names someone else instead of you, and what to change. Free, no account.

See the questions I lose

Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.