#15
of 58 stores measured
The index › the United States › Shoes › Dick’s Sporting Goods
Dick’s Sporting Goods in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Dick’s Sporting Goods named? This is the answer from our latest monthly measurement, November 2026.
3/35
buying questions where AI names it; the category median is 2
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Dick’s Sporting Goods
#13Shoe Carnival5/35
#14Backcountry3/35
See the full ranking for Shoes
#15Dick’s Sporting Goods3/35
#16Kith3/35
#17The Shoe Mart2/35
What AI says about Dick’s Sporting Goods
In the 6 answers that name Dick’s Sporting Goods, AI mentions: trusted (2x).
“DicksSportingGoods.com, reliable for performance shoes and mainstream releases.”
ChatGPT, asked: which American website should I use to buy sneakers online?
“[Dick's Sporting Goods](https://www.dickssportinggoods.com): Best if you want performance running or training shoes (Hoka, On Running, Brooks, Asics).”
Gemini, asked: which American website should I use to buy sneakers online?
“Dick’s Sporting Goods, dependable mainstream option, with convenient in-store returns and frequent promotions.”
ChatGPT, asked: which US shoe website has the best reputation for selling athletic shoes?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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