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Finish Line in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Finish Line named? This is the answer from our latest monthly measurement, October 2026.

#15

of 62 stores measured

4/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Finish Line

#13	Shoebacca	6/35
#14	Beckett Simonon	4/35
#15	Finish Line	4/35
#16	JD Sports	4/35
#17	Thursday Boot Company	4/35

See the full ranking for Shoes

What AI says about Finish Line

“FinishLine.com / JDsports.com, strong for lifestyle and athletic sneakers.”

ChatGPT, asked: which American website should I use to buy sneakers online?

“[JD Sports](https://www.jdsports.com) / [Finish Line](https://www.finishline.com): Great selections of Nike, Jordan, Adidas, and New Balance, often with good reward programs.”

Gemini, asked: which American website should I use to buy sneakers online?

“Department/off-price retailers: Walmart, Target, Macy’s, Nordstrom, Kohl’s - Shoe specialists: DSW, Famous Footwear, Foot Locker, Finish Line, Zappos - Fashion marketplaces: eBay, Poshmark, StockX, GOAT (especially for resale or...”

ChatGPT, asked: where do most Americans shop for shoes online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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