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Johnston & Murphy in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Johnston & Murphy named? This is the answer from our latest monthly measurement, October 2026.

#22

of 62 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Johnston & Murphy

#20	WorkBoots.com	3/35
#21	Grant Stone	2/35
#22	Johnston & Murphy	2/35
#23	on-running.com	2/35
#24	Steve Madden	2/35

See the full ranking for Shoes

What AI says about Johnston & Murphy

“Macy’s, https://www.macys.com Frequent sales on brands such as Cole Haan, Johnston & Murphy, Calvin Klein, and more.”

ChatGPT, asked: where can I buy dress shoes online in the United States?

“Johnston & Murphy, dress, casual, and business footwear.”

ChatGPT, asked: are there any American online shoe stores besides the big department store websites?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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