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Timberland in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Timberland named? This is the answer from our latest monthly measurement, October 2026.

#18

of 62 stores measured

4/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Timberland

#16	JD Sports	4/35
#17	Thursday Boot Company	4/35
#18	Timberland	4/35
#19	Birdies	3/35
#20	WorkBoots.com	3/35

See the full ranking for Shoes

What AI says about Timberland

In the 6 answers that name Timberland, AI mentions: wide range (1x).

“Martens, Timberland, Danner, etc.), often best if you already know the exact brand/model you want.”

ChatGPT, asked: what is the best online store to buy boots in the US?

“Look for work lines such as Timberland PRO, Keen Utility, Wolverine, and Carhartt.”

ChatGPT, asked: where can I find a trustworthy online store for work boots in America?

“[Timberland PRO](https://www.timberland.com): The dedicated industrial/work division of Timberland, known for anti-fatigue technology.”

Gemini, asked: where can I find a trustworthy online store for work boots in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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