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Tractor Supply in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shoes, is Tractor Supply named? This is the answer from our latest monthly measurement, November 2026.

#18

of 58 stores measured

2/35

buying questions where AI names it; the category median is 2

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Tractor Supply

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What AI says about Tractor Supply

In the 2 answers that name Tractor Supply, AI mentions: trusted (1x), low prices (1x).

“[Tractor Supply Co.](https://www.tractorsupply.com): Reliable, durable stock aimed at farmers, construction workers, and landscapers.”

Gemini, asked: where can I find a trustworthy online store for work boots in America?

“Quick shortlist If you only want a few places to start: - Best budget/value: Sierra, 6pm, DSW - Best outdoor: REI Outlet, Backcountry, Sierra - Best work/western: Boot Barn, Sheplers, Tractor Supply - Best fashion: Nordstrom Rack, Saks...”

ChatGPT, asked: where can I find the best deals on boots online in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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