#5
of 39 stores measured
The index › the United States › Skincare › Ulta
Ulta in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy skincare, is Ulta named? This is the answer from our latest monthly measurement, November 2026.
9/35
buying questions where AI names it; the category median is 2
5
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Ulta
See the full ranking for SkincareWhat AI says about Ulta
In the 10 answers that name Ulta, AI mentions: trusted (1x), premium (1x).
“Ulta.com, good for skincare-focused shopping, including gentle and acne-oriented cleansers.”
ChatGPT, asked: what is a dependable American website to order face wash from
“Major Beauty Retailers (Paid 2-Day or Same-Day) Both Sephora and Ulta offer 2-day shipping, but you usually have to pay an extra fee (typically $10–$15) at checkout unless there is a special promotion.”
Gemini, asked: where can I buy skincare online in the US and get it delivered within two days
“Sephora or Ulta via DoorDash / Instacart / Uber Eats:”
Gemini, asked: where can I order skincare online in the US and be sure it arrives quickly
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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