#13
of 73 stores measured
The index › the United States › Supplements and health › Kroger
Kroger in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy supplements and health, is Kroger named? This is the answer from our latest monthly measurement, November 2026.
3/35
buying questions where AI names it; the category median is 0
0
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Kroger
See the full ranking for Supplements and healthWhat AI says about Kroger
In the 3 answers that name Kroger, AI mentions: trusted (1x), low prices (1x).
“Why it’s trusted: Vitacost is owned by Kroger, the largest supermarket chain in the United States.”
Gemini, asked: which American online health store is known for selling authentic products?
“The Best for Budget & Everyday Value: Vitacost (vitacost.com) Based in Florida (Subsidiary of Kroger) Vitacost has been around since the early days of e-commerce and was acquired by Kroger a few years ago, giving it massive logistical...”
Gemini, asked: I usually buy supplements from big general retailers but which specialized American supplement website should I try instead?
“Vitacost: A legacy online health store (now a subsidiary of Kroger, but operated independently).”
Gemini, asked: besides large general American online stores where else can I buy quality vitamins online in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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