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Needed in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy supplements and health, is Needed named? This is the answer from our latest monthly measurement, October 2026.

#15

of 86 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Needed

#13	Optimum Nutrition	3/35
#14	Legion	2/35
#15	Needed	2/35
#16	Ritual	2/35
#17	Sports Research	2/35

See the full ranking for Supplements and health

What AI says about Needed

“Examples: Vital Proteins, Thorne, Sports Research, Ancient Nutrition, Needed.”

ChatGPT, asked: which US online store is reliable for buying collagen supplements?

“For pregnancy-related supplements, Perelel, Needed, Ritual Prenatal, and Thorne Basic Prenatal are commonly available online.”

ChatGPT, asked: where can I buy supplements online in America that are specifically made for women?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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