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Transparent Labs in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy supplements and health, is Transparent Labs named? This is the answer from our latest monthly measurement, October 2026.

of 86 stores measured

3/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Transparent Labs

#6	GNC	10/35
#7	nordicnaturals.com	6/35
#8	Transparent Labs	3/35
#9	PureFormulas	9/35
#10	gardenoflife.com	4/35

See the full ranking for Supplements and health

What AI says about Transparent Labs

In the 4 answers that name Transparent Labs, AI mentions: quality (1x).

“Good for brands like Optimum Nutrition, Legion, Transparent Labs, Naked Nutrition, Dymatize, and Kaged.”

ChatGPT, asked: where is the best place to buy protein powder online in the US?

“Transparent Labs: Best for 100% grass-fed whey isolate with zero artificial ingredients and published lab certificates.”

Gemini, asked: where is the best place to buy protein powder online in the US?

“Transparent Labs (transparentlabs.com): Highly regarded for transparent labeling and third-party batch testing.”

Gemini, asked: which American website do people recommend for buying creatine?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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