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The Vitamin Shoppe in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy supplements and health, is The Vitamin Shoppe named? This is the answer from our latest monthly measurement, October 2026.

of 86 stores measured

23/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around The Vitamin Shoppe

#1	Thorne	20/35
#2	The Vitamin Shoppe	23/35
#3	Life Extension	10/35
#4	Pure Encapsulations	8/35

See the full ranking for Supplements and health

What AI says about The Vitamin Shoppe

In the 33 answers that name The Vitamin Shoppe, AI mentions: trusted (4x), specialist (3x), fast delivery (1x), service and advice (1x).

“Best Supplement-Specific Retailer: The Vitamin Shoppe”

Gemini, asked: where is the best place to buy protein powder online in the US?

“Best Traditional Retailer: The Vitamin Shoppe ([vitaminshoppe.com](https://www.vitaminshoppe.com))”

Gemini, asked: which American website should I use to buy vitamins and supplements?

“The Vitamin Shoppe, good selection and frequent promotions, with physical-store pickup.”

ChatGPT, asked: what is the best US online store to buy dietary supplements from?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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