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Build.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy tools and home improvement, is Build.com named? This is the answer from our latest monthly measurement, October 2026.

#25

of 65 stores measured

1/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Build.com

#23	toolbarn.com	2/35
#24	Tools for Working Wood	2/35
#25	Build.com	1/35
#26	Channellock	1/35
#27	Lie-Nielsen Toolworks	1/35

See the full ranking for Tools and home improvement

What AI says about Build.com

“For most home-improvement supplies in the U.S., these are the best online places to start: - The Home Depot, Best all-around selection for building materials, tools, appliances, paint, plumbing, electrical, lawn/garden, and...”

ChatGPT, asked: where should I shop online if I want to buy home improvement supplies in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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