#4
of 65 stores measured
The index › the United States › Toys › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy toys, is Costco named? This is the answer from our latest monthly measurement, November 2026.
9/35
buying questions where AI names it; the category median is 1
4
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
#2Fat Brain Toys18/35
#3BigBadToyStore8/35
See the full ranking for Toys
#4Costco9/35
#5Lakeshore Learning11/35
#6Bella Luna Toys6/35
What AI says about Costco
In the 12 answers that name Costco, AI mentions: premium (1x), quality (1x), low prices (1x), wide range (1x), trusted (1x).
“Costco.com / Sam’s Club, Excellent value bundles when available, though selection is limited and seasonal.”
ChatGPT, asked: Which US online store can I trust to buy LEGO sets from?
“Best Buy - Costco - Amazon, safest when it says “Ships from Amazon” and “Sold by Amazon.com” or the official brand store.”
ChatGPT, asked: Where can I buy remote control cars online in the US without worrying about getting a fake product?
“| | Costco | Excellent choice for bigger toys, playsets, board-game bundles, and gifts—known for a very customer-friendly satisfaction policy.”
ChatGPT, asked: Where can I buy toys online in the US and still return them easily if my kid doesn't like them?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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