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The 1916 Company in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy watches, is The 1916 Company named? This is the answer from our latest monthly measurement, October 2026.

of 49 stores measured

13/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around The 1916 Company

#5	exquisitetimepieces.com	14/35
#6	Hodinkee Shop	16/35
#7	The 1916 Company	13/35
#8	The 1916 Company	13/35
#9	Watches of Switzerland	12/35

See the full ranking for Watches

What AI says about The 1916 Company

In the 14 answers that name The 1916 Company, AI mentions: premium (3x), specialist (1x), low prices (1x).

“The 1916 Company and WatchBox are also strong choices for authenticated higher-end pre-owned pieces.”

ChatGPT, asked: Where is the best place to buy a watch online in the US?

“If you want pre-owned or hard-to-find watches: - The 1916 Company, highly reputable for pre-owned and independent luxury watches.”

ChatGPT, asked: Which American website should I use to buy a luxury watch online?

“The 1916 Company (formerly WatchBox)”

Gemini, asked: Which American website should I use to buy a luxury watch online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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