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ashford.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy watches, is ashford.com named? This is the answer from our latest monthly measurement, October 2026.

#12
of 49 stores measured
10/35
buying questions where AI names it; the category median is 1
3
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around ashford.com

#10 watchmaxx.com 13/35
#11 Windup Watch Shop 11/35
#12 ashford.com 10/35
#13 Topper Fine Jewelers 5/35
#14 Bucherer 6/35

See the full ranking for Watches

What AI says about ashford.com

In the 19 answers that name ashford.com, AI mentions: low prices (1x).

“Ashford: Similar to Jomashop, often having exceptional clearance sales on entry-to-mid-tier Swiss brands like Hamilton, Tissot, and Certina.”

Gemini, asked: Where is the best place to buy a watch online in the US?

“Ashford, Similar value proposition to Jomashop; verify warranty terms and return policy before ordering.”

ChatGPT, asked: Where should I shop online if I want to buy a wristwatch in the US?

“[Ashford](https://www.ashford.com): Similar to Jomashop, but often has better clearance deals on entry-to-mid-tier Swiss brands like Hamilton, Tissot, and Glycine, as well as Japanese brands like Seiko and Citizen.”

Gemini, asked: Where should I shop online if I want to buy a wristwatch in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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