#21
of 44 stores measured
The index › the United States › Watches › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy watches, is REI named? This is the answer from our latest monthly measurement, November 2026.
4/35
buying questions where AI names it; the category median is 4
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for WatchesWhat AI says about REI
“REI Co-op members get a 10% annual dividend on full-price purchases and a generous 1-year return policy.”
Gemini, asked: Where can I buy a smartwatch online in the United States?
“| | REI | 1 year for members, typically 90 days for non-members | Best for Garmin, Suunto, Coros, outdoor GPS watches, and sport watches.”
ChatGPT, asked: Where can I buy a watch online in America and still return it after 30 days?
“Selection: Excellent grey-market deals on brands like Omega, Breitling, Tag Heuer, Seiko, and Citizen.”
Gemini, asked: Where can I buy a watch online in America and still return it after 30 days?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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