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Shinola in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy watches, is Shinola named? This is the answer from our latest monthly measurement, October 2026.

#22

of 49 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Shinola

#20	Cartier	1/35
#21	Long’s Jewelers	2/35
#22	Shinola	2/35
#23	Wind Vintage	2/35
#24	CreationWatches	1/35

See the full ranking for Watches

What AI says about Shinola

In the 2 answers that name Shinola, AI mentions: service and advice (1x), trusted (1x).

“Good trusted options include: - Nordstrom, reliable customer service and returns; good for fashion and mid-range brands such as Tissot, Citizen, Michele, Shinola, and Longines.”

ChatGPT, asked: Which online store in the US can I trust to buy a women's watch?

“…brands is often worthwhile: - Brew Watch Co. - Lorier - Nodus - RGM Watch Co. - Vaer - Weiss Watch Company - Shinola - Cincinnati Watch Company - Oak & Oscar - Traska (U.S.-based brand, although production is overseas) ### Before buying...”

ChatGPT, asked: Are there any smaller American online watch shops besides the really big marketplaces?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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