#20
of 48 stores measured
The index › the United States › Water sports › Adorama
Adorama in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy water sports, is Adorama named? This is the answer from our latest monthly measurement, November 2026.
3/35
buying questions where AI names it; the category median is 1
0
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Adorama
#18Isthmus Sailboards1/35
#19Wind Power Windsurfing1/35
See the full ranking for Water sports
#20Adorama3/35
#21Green Water Sports3/35
#22Eco Fishing Shop2/35
What AI says about Adorama
“Why they’re reputable: Formerly known as Leisure Pro, this is the largest online scuba retailer in the US (owned by photography giant Adorama).”
Gemini, asked: Where can I buy scuba diving equipment online from a reputable American store?
“Scuba & Snorkeling: [Scuba.com](https://www.scuba.com) (owned by Adorama).”
Gemini, asked: Which US online store ships watersports gear the fastest?
“The Best Overall: Scuba.com Because Scuba.com is backed by Adorama (a massive electronics and photo retailer), they have the most advanced, automated logistics of any dedicated US dive shop.”
Gemini, asked: Which American webshop handles exchanges for diving gear the easiest?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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