#14
of 48 stores measured
The index › the United States › Water sports › Backcountry
Backcountry in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy water sports, is Backcountry named? This is the answer from our latest monthly measurement, November 2026.
8/35
buying questions where AI names it; the category median is 1
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Backcountry
See the full ranking for Water sportsWhat AI says about Backcountry
In the 11 answers that name Backcountry, AI mentions: low prices (4x), premium (4x), trusted (1x), quality (1x), fast delivery (1x).
“Why REI is a strong default: - Reliable brands and fewer low-quality “marketplace” listings - Good product information and customer reviews - Straightforward return/support process compared with many kayak-only web stores - Often offers...”
ChatGPT, asked: Where is the best place to buy a kayak online in the US?
“Backcountry, backcountry.com Outdoor-focused selection from brands such as BOTE and others.”
ChatGPT, asked: Where can I buy a stand up paddleboard online in the United States?
“[Backcountry](https://www.backcountry.com/stand-up-paddleboards): Great selection of premium outdoor gear, frequent sales, and fast shipping on brands like Red Paddle Co, NRS, and SIC Maui.”
Gemini, asked: Where can I buy a stand up paddleboard online in the United States?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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