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Public Lands in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy water sports, is Public Lands named? This is the answer from our latest monthly measurement, October 2026.

#18

of 50 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Public Lands

#16	Eco Fishing Shop	2/35
#17	Pakayak	2/35
#18	Public Lands	2/35
#19	Dick’s Sporting Goods	1/35
#20	jacksonkayak.com	1/35

See the full ranking for Water sports

What AI says about Public Lands

“[Dick's Sporting Goods / Public Lands](https://www.dickssportinggoods.com/): Great for entry-level and mid-tier boards (like Body Glove, Pelican, and Lifetime) at lower price points.”

Gemini, asked: Where can I buy a stand up paddleboard online in the United States?

“Dick’s Sporting Goods / Public Lands, usually not the lowest regular price, but clearance and coupon events can be competitive.”

ChatGPT, asked: Which US online store sells kayaks at the lowest prices?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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