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Which smaller or niche US online store should I check out for buying a paddleboard instead of shopping at a big general retailer?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Paddleboard Specialists
  2. Green Water Sports
  3. SUP Outlet
  4. Red Paddle Co
  5. iRocker
  6. BOTE
  7. Sea Gods
  8. Amazon
  9. Dick’s Sporting Goods
  10. Pumped Up SUP
  11. Hydrus Board Tech
  12. Hala Gear
  13. Atoll Board Company
  14. ISLE Surf & SUP

From our monthly measurement for water sports in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for water sports ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

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