#13
of 46 stores measured
The index › the United States › Wine and spirits › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy wine and spirits, is Costco named? This is the answer from our latest monthly measurement, November 2026.
7/35
buying questions where AI names it; the category median is 0
0
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
See the full ranking for Wine and spiritsWhat AI says about Costco
In the 11 answers that name Costco, AI mentions: premium (1x), low prices (1x).
“Why it's great: If you need a massive order or specific high-end bottles, Instacart partners with giant retailers like Total Wine, Costco, and supermarket chains.”
Gemini, asked: which American online liquor store delivers the fastest?
“| | Instacart | Same-day, often within hours | Lets you order from nearby liquor stores, Costco where permitted, Total Wine, etc.”
ChatGPT, asked: which US online liquor store has same-day or next-day delivery options?
“Instacart: Often the best choice because they partner with warehouse clubs like Costco (you usually do not need a membership to order alcohol via Instacart in many states) and massive retailers like Total Wine.”
Gemini, asked: which US online liquor store has same-day or next-day delivery options?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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