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Frootbat in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy wine and spirits, is Frootbat named? This is the answer from our latest monthly measurement, October 2026.

of 46 stores measured

3/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Frootbat

#7	Zachys	6/35
#8	Wine Access	4/35
#9	Frootbat	3/35
#10	Benchmark Wine Group	2/35
#11	Naked Wines	3/35

See the full ranking for Wine and spirits

What AI says about Frootbat

“Why it stands out: Frootbat acts as a marketplace sourcing rare inventory from retailers and collectors across the country and abroad.”

Gemini, asked: what is the best American website to order whiskey from?

“Why use it: If money is no object and you just want guaranteed access to rare bourbon, Frootbat acts as a marketplace that tracks down hard-to-find bottles.”

Gemini, asked: which US website should I use to buy bourbon online?

“The Best Online Marketplace Aggregator: Frootbat”

Gemini, asked: which US online store is best for whiskey collectors looking for rare bottles?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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