KRILLOINDEX
The index › the United States › Women's clothing › Buying question

Where do most American women shop for clothes online?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

Not on this list? See which questions you lose.

See which buying questions AI answers with another store instead of yours. Free, no account.

The stores AI named

  1. Amazon
  2. Walmart
  3. Target
  4. Old Navy
  5. Gap
  6. Athleta
  7. Shein
  8. Nike
  9. Lululemon
  10. Adidas
  11. Nordstrom
  12. Macy's
  13. Kohl's
  14. ASOS
  15. Zara

From our monthly measurement for women's clothing in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for women's clothing ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

See the buying questions where AI names another store instead of yours, and what to change. Free, no account.

Check my store