Best online stores for women's clothing in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Madewell madewell.com |
13 / 35 +12 | 6 |
| 2 |
Revolve revolve.com |
13 / 35 +12 | 6 |
| 3 |
ThredUp thredup.com |
11 / 35 +10 | 4 |
| 4 |
Universal Standard universalstandard.com |
9 / 35 +8 | 3 |
| 5 |
Lands’ End landsend.com |
6 / 35 +5 | 3 |
| 6 |
Torrid torrid.com |
4 / 35 +3 | 3 |
| 7 |
Banana Republic bananarepublic.gap.com |
12 / 35 +11 | 2 |
| 8 |
Gap gap.com |
12 / 35 +11 | 2 |
| 9 |
Anthropologie anthropologie.com |
11 / 35 +10 | 2 |
| 10 |
Lulus lulus.com |
8 / 35 +7 | 2 |
| 11 |
Eloquii eloquii.com |
6 / 35 +5 | 2 |
| 12 |
Abercrombie abercrombie.com |
5 / 35 +4 | 2 |
| 13 |
Lane Bryant lanebryant.com |
2 / 35 +1 | 2 |
| 14 |
jcrew.com jcrew.com |
10 / 35 +9 | 1 |
| 15 |
Shopbop shopbop.com |
6 / 35 +5 | 1 |
| 16 |
Ann Taylor anntaylor.com |
5 / 35 +4 | 1 |
| 17 |
Aritzia aritzia.com |
5 / 35 +4 | 1 |
| 18 |
LOFT loft.com |
5 / 35 +4 | 1 |
| 19 |
Good American goodamerican.com |
4 / 35 +3 | 1 |
| 20 |
Eileen Fisher eileenfisher.com |
3 / 35 +2 | 1 |
| 21 |
mmlafleur.com mmlafleur.com |
3 / 35 +2 | 1 |
| 22 |
Talbots talbots.com |
3 / 35 +2 | 1 |
| 23 |
jjill.com jjill.com |
2 / 35 +1 | 1 |
| 24 |
Princess Polly princesspolly.com |
2 / 35 +1 | 1 |
| 25 |
Vince vince.com |
2 / 35 +1 | 1 |
| 26 |
Chico’s chicos.com |
1 / 35 | 1 |
| 27 |
Free People freepeople.com |
6 / 35 +5 | 0 |
| 28 |
Boden boden.com |
3 / 35 +2 | 0 |
| 29 |
Agolde agolde.com |
2 / 35 +1 | 0 |
| 30 |
Net-a-Porter net-a-porter.com |
2 / 35 +1 | 0 |
| 31 |
PrettyLittleThing prettylittlething.us |
2 / 35 +1 | 0 |
| 32 |
Anine Bing aninebing.com |
1 / 35 | 0 |
| 33 |
Catherines catherines.com |
1 / 35 | 0 |
| 34 |
Coldwater Creek coldwatercreek.com |
1 / 35 | 0 |
| 35 |
Cult Gaia cultgaia.com |
1 / 35 | 0 |
| 36 |
Hatch Collection hatchcollection.com |
1 / 35 | 0 |
| 37 |
House of Harlow houseofharlow1960.com |
1 / 35 | 0 |
| 38 |
ModCloth modcloth.com |
1 / 35 | 0 |
| 39 |
Roaman's roamans.com |
1 / 35 | 0 |
| 40 |
Soft Surroundings soft-surroundings.com |
1 / 35 | 0 |
| 41 |
Soma soma.com |
1 / 35 | 0 |
| 42 |
SSENSE ssense.com |
1 / 35 | 0 |
| 43 |
Staud staud.clothing |
1 / 35 | 0 |
| 44 |
Topshop topshop.com |
1 / 35 | 0 |
| 45 |
Tuckernuck tuckernuck.com |
1 / 35 | 0 |
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Category median: named in 1 of 35 questions (the middle store of all 68 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 23 stores were named in none of these questions.
This ranking covers the 68 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
22 of 67 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Poshmark Platform |
13 of 67 | AI sends shoppers there. Check whether you can be listed. |
| eBay Platform |
7 of 67 | AI sends shoppers there. Check whether you can be listed. |
| Depop Platform |
5 of 67 | AI sends shoppers there. Check whether you can be listed. |
| Mercari Platform |
4 of 67 | AI sends shoppers there. Check whether you can be listed. |
| Temu Platform |
4 of 67 | AI sends shoppers there. Check whether you can be listed. |
| Garmentory Platform |
3 of 67 | AI sends shoppers there. Check whether you can be listed. |
| The RealReal Platform |
3 of 67 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- Are there any US online stores for women's clothing that are not the big mainstream retailers?
AI named: Lisa Says Gah, Nooworks, Big Bud Press - I usually only shop at big department store websites, which smaller American online store sells women's clothing?
AI named: Big Bud Press, M.M.LaFleur, Nooworks - What is a good US online shop for women's jeans?
AI named: Nordstrom, Levi's, AG - What is the best American online store to buy women's clothes from?
AI named: Nordstrom, Old Navy, Target - Where can I buy cheap women's jeans online in the US?
AI named: Old Navy, Walmart, Target - Where can I buy stylish women's outfits online in the United States?
AI named: Revolve, ASOS, Zara - Where can I buy women's activewear from a reliable US webshop?
AI named: Athleta, Lululemon, Nike - Where can I buy women's clothes online in the US with free and easy returns?
AI named: Nordstrom, Zappos, Target - Where can I buy women's clothing online in the US and return it easily if it doesn't fit?
AI named: Nordstrom, Zappos, Old Navy - Where can I buy women's clothing online in the US that is designed for older women?
AI named: Talbots, Chico’s, J.Jill - Where can I find a trustworthy US online store for women's dresses?
AI named: Nordstrom, Macy’s, Anthropologie - Where can I find budget-friendly women's dresses online in America?
AI named: Old Navy, Target, Walmart - Where can I get the most women's clothes for my money online in the US?
AI named: SHEIN, Rainbow Shops, Walmart - Where can I order women's dresses online and get them delivered within two days?
AI named: Amazon, Nordstrom, Macy's - Where can I order women's professional workwear online in the US?
AI named: Ann Taylor, LOFT, Banana Republic - Where can I safely order women's swimwear online in the US?
AI named: Nordstrom, Macy’s, Target - Where can I shop online for women's maternity clothing in the US?
AI named: Old Navy Maternity, Gap Maternity, Target Maternity - Where do most American women shop for clothes online?
AI named: Amazon, Walmart, Target - Where is the best place to buy women's clothing online in the US?
AI named: Nordstrom, Quince, Aritzia - Which American online store has good reviews for women's winter coats?
AI named: L.L.Bean, Eddie Bauer, REI - Which American online store has the lowest prices for women's winter jackets?
AI named: Walmart.com, Old Navy, Target - Which American online store ships women's clothing the fastest?
AI named: Amazon Fashion, Nordstrom, Walmart - Which American online store specializes in women's clothing for petite women?
AI named: Petite Studio, Petite Studio NYC, Short Story - Which American webshop sells reliable women's clothing?
AI named: Nordstrom, J.Crew, Universal Standard - Which American webshop specializes in women's clothing instead of selling everything like a general marketplace?
AI named: Lulus, ModCloth, Reformation - Which American website can I trust for buying women's tops and blouses?
AI named: Nordstrom, J.Crew, Madewell - Which American website has the most reliable stock for women's clothing in plus sizes?
AI named: Torrid, Lane Bryant, Woman Within - Which American website sells affordable women's clothing?
AI named: Old Navy, Target, Aerie - Which American website should I use to shop for women's fashion?
AI named: Nordstrom, Anthropologie, Revolve - Which US online store guarantees the quality of the women's clothing they sell?
AI named: Lands’ End, Lands' End, Nordstrom - Which US webshop gives the best value for money on women's clothing?
AI named: Quince, Old Navy, ASOS - Which US webshop has the best return policy for women's clothing?
AI named: Nordstrom, Zappos, Nordstrom Rack - Which US webshop is best for plus-size women's clothing?
AI named: Universal Standard, Torrid, ELOQUII - Which US website is well-known for selling quality women's lingerie?
AI named: Victoria’s Secret, Bare Necessities, Wacoal - Which US website sells women's clothing specifically for tall women?
AI named: American Tall, Long Tall Sally, Alloy Apparel
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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