#1
of 23 stores measured
The index › the United States › Zero waste › EarthHero
EarthHero in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy zero waste, is EarthHero named? This is the answer from our latest monthly measurement, November 2026.
33/35
buying questions where AI names it; the category median is 2
18
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around EarthHero
See the full ranking for Zero wasteWhat AI says about EarthHero
In the 54 answers that name EarthHero, AI mentions: sustainable (26x), wide range (3x), trusted (3x), specialist (1x), premium (1x).
“For most people in the US, EarthHero is probably the best all-around online shop for low-waste household products because it has a large selection, clear sustainability standards, and carries practical brands across cleaning, laundry,...”
ChatGPT, asked: Where is the best place to buy zero waste household products online in the US?
“Why it’s great: EarthHero is a Certified B Corp and Climate Neutral company.”
Gemini, asked: Where is the best place to buy zero waste household products online in the US?
“For simple starter swaps, consider refillable hand soap and cleaners from Blueland, laundry detergent from Dropps or Meliora, recycled toilet paper from Who Gives A Crap, and a few durable kitchen/bathroom replacements from EarthHero or...”
ChatGPT, asked: Where can I shop online for sustainable everyday essentials in America?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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