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Imperfect Foods in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy zero waste, is Imperfect Foods named? This is the answer from our latest monthly measurement, October 2026.

#19

of 42 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Imperfect Foods

#17	etee.com	3/35
#18	Klean Kanteen	3/35
#19	Imperfect Foods	2/35
#20	Stasher	2/35
#21	Good Start Packaging	1/35

See the full ranking for Zero waste

What AI says about Imperfect Foods

In the 2 answers that name Imperfect Foods, AI mentions: quality (1x).

“[Misfits Market](https://www.misfitsmarket.com/) (includes Imperfect Foods): An online grocery delivery service dedicated to reducing food waste by rescuing high-quality surplus food and "ugly" produce that standard grocery stores reject.”

Gemini, asked: Where can I shop online for sustainable everyday essentials in America?

“| | Misfits Market / Imperfect Foods | Lower-waste groceries | Availability is inherently variable because it depends on surplus/seasonal food.”

ChatGPT, asked: Where can I buy sustainable products online in the US and be sure they are always in stock?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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