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Misfits Market in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy zero waste, is Misfits Market named? This is the answer from our latest monthly measurement, October 2026.

#16

of 42 stores measured

4/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Misfits Market

#14	EcoLunchbox	2/35
#15	Full Circle Home	2/35
#16	Misfits Market	4/35
#17	etee.com	3/35
#18	Klean Kanteen	3/35

See the full ranking for Zero waste

What AI says about Misfits Market

In the 5 answers that name Misfits Market, AI mentions: sustainable (2x), quality (1x).

“[Misfits Market](https://www.misfitsmarket.com/) (includes Imperfect Foods): An online grocery delivery service dedicated to reducing food waste by rescuing high-quality surplus food and "ugly" produce that standard grocery stores reject.”

Gemini, asked: Where can I shop online for sustainable everyday essentials in America?

“[Misfits Market](https://www.misfitsmarket.com/) (merged with Imperfect Foods): Rescues "ugly" produce, surplus food, and items with outdated packaging directly from farms and manufacturers to prevent food waste.”

Gemini, asked: Where should I go online to start buying eco-friendly products in the US?

“Beware of "Plastic-Neutral" Claims: Many large online grocers (like Thrive Market or Misfits Market) market themselves as eco-friendly, but they frequently individually wrap produce in plastic or use plastic bubble liners for transit.”

Gemini, asked: Where can I buy plastic-free grocery products online in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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