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Reel Paper in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy zero waste, is Reel Paper named? This is the answer from our latest monthly measurement, October 2026.

#23

of 42 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Reel Paper

#21	Good Start Packaging	1/35
#22	Green Paper Products	1/35
#23	Reel Paper	1/35
#24	Restaurantware	1/35
#25	The Refill Shoppe	1/35

See the full ranking for Zero waste

What AI says about Reel Paper

“[Reel Paper](https://reelpaper.com/): Delivers tree-free bamboo toilet paper and paper towels directly to your door in plastic-free packaging.”

Gemini, asked: Where can I shop online for sustainable everyday essentials in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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