#8
of 23 stores measured
The index › the United States › Zero waste › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy zero waste, is REI named? This is the answer from our latest monthly measurement, November 2026.
2/35
buying questions where AI names it; the category median is 2
2
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Zero wasteWhat AI says about REI
In the 4 answers that name REI, AI mentions: sustainable (2x), quality (1x).
“If you mean eco-conscious outdoor gear or clothing, REI is often easier: it has a broadly flexible one-year satisfaction-guarantee return window for most items, though mailed returns may involve a shipping fee and some exceptions apply.”
ChatGPT, asked: Which US webshop has the easiest return policy for eco-friendly products?
“Best for Outdoor & Eco-Friendly Lifestyle: REI (Co-op)”
Gemini, asked: Which US webshop has the easiest return policy for eco-friendly products?
“REI, best for higher-quality reusable items you expect to keep for years.”
ChatGPT, asked: Where can I buy zero waste products online in America with free and easy returns?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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